Five MATTA Fairs are still left on the 2026 calendar, and if you have even a vague plan to travel before the year ends, one of them is probably worth a Saturday morning.
The Malaysian Association of Tour and Travel Agents runs these fairs in rotation across the country, gathering airlines, hotels, and tour operators under one roof for a few days of face-to-face package deals. The pattern holds every year: interest quietly builds in the days before each fair as people figure out which city to visit and what to compare once they're inside. Here's what's confirmed for the rest of 2026.
The MATTA Fair 2026 Calendar: What's Left
| Fair | Dates (2026) | Venue | Location |
|---|---|---|---|
| MATTA Fair Perak | 01–02/08/2026 | Ipoh Convention Centre | Ipoh, Perak |
| MATTA Fair Johor Bahru | 07–09/08/2026 | Austin International Convention Centre (AICC) | Johor Bahru, Johor |
| MATTA Fair Sarawak | 22–23/08/2026 | Borneo Convention Centre Kuching (BCCK) | Kuching, Sarawak |
| MATTA Fair Negeri Sembilan | 28–30/08/2026 | Palm Mall | Seremban, Negeri Sembilan |
| MATTA Fair Kuala Lumpur | 04–06/09/2026 | MITEC | Kuala Lumpur |
These are each state's second MATTA Fair of the year, following earlier editions held in the first half of 2026. The September Kuala Lumpur date sits a little further out, but it's corroborated across multiple event listings and travel guides, so it's safe to pencil in.
What Actually Happens at a MATTA Fair
A MATTA Fair is a consumer travel exhibition, not a trade-only affair. Airlines, hotels, tour agencies, insurers, and tourism boards set up booths, and visitors walk in to compare packages and book on the spot if a deal looks right. Malaysia Airlines has historically anchored the airline side with fare promotions tied to the fair period, while tour operators run parallel deals on everything from short regional hops to Umrah packages.
Exact promotions differ by edition, and specific fare cuts or bundle prices are only confirmed once each fair opens, so treat any number you see online beforehand as indicative rather than guaranteed. What's consistent is the format: side-by-side comparison, on-the-spot booking, and contests that reward higher spend at participating booths.
Four Regional Stops Before September
Ipoh kicks things off on 1–2 August at the Ipoh Convention Centre, followed by Johor Bahru's three-day run at AICC from 7–9 August. Sarawak's fair lands at BCCK in Kuching for a tighter two-day window, 22–23 August, and Negeri Sembilan closes out the month at Palm Mall in Seremban, 28–30 August.
Each regional fair tends to be smaller than the KL flagship, with a lineup weighted toward domestic packages plus the airlines that serve that state. If you live closer to Ipoh, Johor Bahru, Seremban, or Kuching than to Kuala Lumpur, these are the more convenient option, and crowds are generally lighter than at MITEC.
The Flagship: MATTA Fair Kuala Lumpur in September
The big one lands at MITEC from 4 to 6 September, and it's the edition most Klang Valley residents mean when they say "MATTA Fair." Past KL editions have consistently drawn well over 100,000 visitors across three days, with exhibitor counts running into the hundreds once airlines, hotels, and tour agencies are all counted.
Entry is free, and reporting on recent editions points to opening hours of 10am to 9pm daily, though it's worth double-checking closer to the date. MATTA has previously arranged free shuttle services between KL Sentral and MITEC, useful if you'd rather skip the parking hunt.
If you're weighing up a longer trip once you've picked a package, it's worth cross-checking against Malaysia's remaining long weekends for 2026 before committing to travel dates.
Getting the Most Out of Your Visit
Set a rough budget and shortlist destinations before you go, rather than deciding on the floor. Compare a few booths offering the same route, since pricing and inclusions vary more than expected between operators at the same fair. Read the fine print on blackout dates and cancellation terms before paying a deposit.
Airlines regularly use these fairs to push new routes alongside fare cuts, so it's worth checking what's launched recently before fixing on a destination — see Malaysia's new direct flight routes in 2026. Tour packages built around visa-free access have also become more common, so it's worth knowing which destinations currently qualify via the updated visa-free list for Malaysians in 2026 before committing to a booth's itinerary.
FAQ
Is entry free at MATTA Fair 2026?
Yes. Every MATTA Fair, including the Kuala Lumpur flagship at MITEC, operates on free admission. No ticket is required to walk in during opening hours.
Which MATTA Fair should I attend if I'm not near Kuala Lumpur?
Whichever regional edition is closest. Ipoh, Johor Bahru, Kuching, and Seremban each run their own fair in August 2026, weighted toward operators serving that state, so there's no need to travel to MITEC unless you want the widest selection.
Do I need to book anything in advance to attend?
No. Some airlines run priority sale windows for loyalty members a day or two before a fair opens to the public, so check an airline's own promotion page if you want first access to a specific fare.
Are there MATTA Fairs after September 2026?
MATTA typically runs fairs in multiple states throughout the year beyond the ones listed here. Check the official calendar at mattafair.org.my closer to the date, since later-year dates aren't finalised this far in advance.
What kind of discounts show up at these fairs?
Expect airline fare promotions, hotel package deals, and tour bundles covering everything from regional trips to overseas packages. Specific rates vary by exhibitor and are only confirmed once each fair opens.
For the full official schedule, see the MATTA Fair calendar and a breakdown of what's typically on offer at a recent edition.
